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Mar. 10, 2005. 01:00 AM
Mike O'Neill, top and Dave Ullrich reunite as The Inbreds tomorrow at Lee's Palace Santa Cruz night.
 
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Duo discovers that Inbreds in the bone

BEN RAYNER
POP MUSIC CRITIC

As a rule, one should always maintain a healthy distrust of rock reunions.

How quickly such self-imposed imperatives crumble, though, when a band tempts the fate of its own good reputation and announces its reformation. Thus we can wholeheartedly celebrate the return of long-lost Canadian indie-pop duo the Inbreds at Lee's Palace tomorrow night.

The short, sweet Inbreds catalogue — four albums of meltingly catchy bass/drums minimalism released to localized pockets of acclaim for about six years during the 1990s — is one of the most criminally underappreciated in Can-rock history, and well due for rediscovery at a time when Canadian independent music is widely regarded as the bee's knees.

Plus, it's not like Mike O'Neill and Dave Ullrich are doing this as a Guess Who-sized cash grab. The "reunion" is not a tour, but actually just a friendly one-off gig for Tyler Clark Burke's Santa Cruz club night.

"When they say it's `one night only,' it really is," pledges Ullrich, 34. "About a year ago, Tyler basically just sent this really long email out of the blue to the Inbreds mailing address with all these reasons why she thought the Inbreds should do a show. And the thing about it was it was very specific ... `Here's what I suggest we do.' She was really laying it out there and you couldn't deny it."

With O'Neill still residing in Halifax — the adopted home the Inbreds chose after their first couple of formative years in Kingston — and Ullrich enjoying life as a new dad (he has a 3-month-old daughter) and computer professional out on the Danforth, there has been precious little opportunity for the pair to play together since the Inbreds' amicable break-up six years ago.

Ullrich got up onstage with his old friend once to perform the Inbreds standard "Any Sense of Time" at one of O'Neill's solo shows here in Toronto, but that's been the extent of their collaboration since their final run of touring in support 1997's Winning Hearts.

"The last show that Mike and I ever did was in 1998, and it was actually at the Toronto Street Festival," recalls Ullrich. "It was outside, with this Shakespearean-slash-Biblical rain the whole time, and only for our set. My mother came to our show — she'd seen, like, maybe three Inbreds shows ever — and she was there, standing dead centre, through the entire rainfall. It was unbelievable. She was soaked to the bone by the end of it."

Music has remained a constant in both gentlemen's lives despite the end of their band. O'Neill has his aforementioned solo career, which has yielded two fine records of Lennon-esque (or Inbreds-esque, if you prefer) ditties — 2000's What Happens Now? and last year's The Owl — and recently spent many months slinging guitar as part of Sarah Harmer's touring band. These days, he also does sound work for movies and television, including the entire score for the movie Love That Boy.

Ullrich, meanwhile, has come back to his roots a bit more recently: Last spring, after a long sojourn in the technology business, he launched Canada's first proper all-digital label, Zunior Records (http://www.zunior.com/), with friend and business partner Terry Scott.

The non-profit Zunior's mandate is simply to provide deserving artists with a means of meeting demand for their records that avoids the costs of pressing CDs and distribution and the hassles of dealing with record labels — something with which the Inbreds were reasonably familiar.

"Part of the theory is to set up a framework that's a little different and that kind of operates a little outside of that," says Ullrich, who was proud to offer O'Neill's The Owl as Zunior's first exclusive online-only release. "That's the thing with digital — there's a way to operate an entire career outside of that framework. If you don't want to get bitten by the sharks, you can stay out of the water."

Zunior's site relies on no-cost, open-source software ("It's very punk-rock in its origins and development") and the artists who put their recordings up for sale get most of the money collected from sales. Prices run, by the way, at a measly 88 cents per track or $8.88 per album, including downloadable artwork.

In addition to O'Neill, the label currently offers downloadable music from the Dinner is Ruined, the Rheostatics, former Local Rabbit Ben Gunning, the Wooden Stars, Scribbled Out Man and others, to say nothing of much-prized Inbreds oldies and rarities.

Ullrich's eventual goal is to see some hot young act graduate to a major-label career through Zunior, or perhaps even rely on the world of "virtual" music distribution for an entire, successful run. Either way, he's pleased at the rate the label has been growing, even if it means he now has two day jobs.

"What I wanted to do was create something in the spirit of indie-rock, in the spirit of open-source and in the spirit of open standards," says Ullrich. "And it's worked really well ... Every week, every day, we go a little further."

Check out Zunior Live! at the Horseshoe Tavern on March 24 with Scribbled Out Man, Wax Mannequin, the Golden Seals, the Mountainside Band and Silent Five.)

Additional articles by Ben Rayner

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